Jackie Hu

Most of my work has started in the lower-left quadrant — depth on the person — because the briefs I get tend to arrive before anything exists to measure. The rest of the map is what makes that evidence usable: sizing tells you whether a finding is worth acting on, competitive work tells you whether the position is already taken, and analytics tell you afterwards whether the call was right. A finding without the other three quadrants is an anecdote. 我的工作大多从左下角开始——个体侧的深度——因为需求到我这里时，通常还没有可以度量的东西。地图上其余三块，是让这份证据变得可用的部分：规模告诉你一个发现值不值得动手，竞争告诉你这个位置是不是已经被占了，行为数据在事后告诉你当初判断得对不对。只有一个象限的发现，是轶事，不是结论。