Digital Solutions Strategist
数字化解决方案策略专家
I build digital experiences that convert — AR/3D commerce, WeChat CRM funnels and O2O activations for Fortune 500 brands. Every project here ends in a measurable business outcome, not just an experience.
我做的是"能转化"的数字化体验——为世界500强品牌交付 AR/3D 电商、微信 CRM 漏斗与 O2O 活动。这里的每个项目都以可量化的商业结果收尾,而不止于体验本身。
I bridge digital innovation and business ROI. Working with leading global brands across consumer industries, I manage the full solution lifecycle — pre-sales scoping, strategy formulation, hands-on implementation — converting one-off projects into long-term profitable partnerships.
我专注于打通数字化创新与商业ROI的通路。服务多个消费行业的全球头部品牌,主导数字化解决方案全生命周期——从售前规划、策略制定到执行落地,将单次项目转化为长期可盈利合作。
Fluent in China's full digital ecosystem, I design every touchpoint around one question: where does the conversion happen? From social discovery to e-commerce checkout to private-domain CRM, each experience I ship is wired into a trackable funnel — scoped in pre-sales, specced for engineering, validated through UAT, and measured on dashboards against commercial KPIs.
深度熟悉中国全链路数字生态,我设计每个触点时只围绕一个问题:转化发生在哪里?从社交种草、电商成交到私域 CRM 沉淀,我交付的每个体验都接入可追踪的转化漏斗——售前定范围、需求转规格、UAT 验收上线、数据看板对照商业 KPI 度量效果。
For Kering's 7th consecutive CIIE appearance, delivered the pavilion's interactive digital layer: an AR treasure-hunt game guiding visitors through 10+ Houses — Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen and more — plus gesture-triggered personalized videos with one-tap sharing to WeChat.
开云集团连续第七年参展进博会,我们交付了展馆的互动数字层:"AR 寻宝地图"游戏引导观众穿行 Gucci、Saint Laurent、Bottega Veneta、Balenciaga、McQueen 等 10+ 品牌空间完成探索任务;互动触控板轻滑即生成个性化视频、一键分享至微信。
Delivered web-based interactive 3D product experiences for Huawei's global consumer sites — Mate 80 Pro, FreeClip 2 and WATCH FIT 5 — embedded at the point of purchase on official commerce pages across international markets. Owned the requirements-to-launch pipeline: specs, engineering and vendor alignment through UAT, and multi-market rollout.
为华为全球消费者官网交付 3D 互动网页——覆盖 Mate 80 Pro、FreeClip 2、WATCH FIT 5 多条产品线,直接嵌入各国官网商城购买页的成交环节。端到端负责从需求到上线:规格文档、工程与供应商协同 UAT、多市场发布。
For the launch of the world's first M&M's AR interactive experience store — the opening that made Shanghai the brand's only "dual-store city" — delivered an interactive WebAR game and in-store installation wired into an O2O acquisition funnel: play → scan → member registration → CRM asset. Data dashboards tracked every step against commercial KPIs.
全球首家 M&M's 品牌 AR 互动体验门店在迪士尼小镇启幕,上海由此成为品牌全球唯一"双店城市"。交付互动 WebAR 游戏与门店装置,并接入 O2O 获客漏斗:游戏互动 → 扫码 → 会员注册 → 沉淀为品牌 CRM 资产;数据看板全程对照商业 KPI 追踪每一步转化。
End-to-end delivery of an immersive AR geo-targeting campaign for Anker's Singapore launch. Landmark-integrated 3D product visualization (Jewel Changi Airport) merged with gamified mechanics — portals, holographic reveals, reward vouchers — driving awareness and digital-to-physical conversion.
主导安克新加坡市场进入的沉浸式 AR 地理定向活动全链路交付。将地标融合 3D 产品可视化(星耀樟宜机场)与游戏化互动——AR 传送门、全息揭幕、奖励券码——结合,驱动品牌认知与线上线下转化。
Built an integrated WeChat Mini Program + website CMS for Ulysse Nardin — enabling modular catalogue management, backend product and store admin, rich-media fast loading, and one-click social content export across all touchpoints.
为雅典表搭建微信小程序与官网一体化内容管理系统——实现模块化产品目录管理、后台商品与门店管理、富媒体快速加载,以及一键社媒内容导出全链路覆盖。