Digital Solutions Strategist
数字化解决方案策略专家
4+ years delivering measurable outcomes for Fortune 500 brands — from AR flagship activations to multi-channel SCRM — across luxury, FMCG and automotive.
4年以上世界500强服务经验,从AR旗舰店激活到全渠道SCRM策略落地,横跨奢侈品、快消品与汽车赛道。
I bridge digital innovation and business ROI. Across luxury, FMCG and automotive, I manage the full solution lifecycle — pre-sales scoping, strategy formulation, hands-on implementation — converting one-off projects into long-term profitable partnerships.
我专注于打通数字化创新与商业ROI的通路。横跨奢侈品、快消品与汽车赛道,主导数字化解决方案全生命周期——从售前规划、策略制定到执行落地,将单次项目转化为长期可盈利合作。
Fluent in China's full digital ecosystem, I architect strategies spanning the entire consumer funnel — from content discovery on social platforms through to conversion on e-commerce marketplaces.
深度熟悉中国全链路数字生态,擅长搭建覆盖完整消费漏斗的策略体系——从内容型社交平台种草到货架型电商平台转化。
Architected an AR omnichannel ecosystem for Kering's flagship launch, unifying 5+ luxury sub-brands (Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Qeelin) into a single AR navigation and virtual try-on system, with embedded behavioural tracking tied to lead-gen KPIs.
为开云集团旗舰店打造 AR 全渠道体验生态,将古驰、圣罗兰、宝缇嘉、巴黎世家及麒麟 5 大品牌整合进统一的 AR 导览与虚拟试穿系统,并嵌入行为追踪与 KPI 绑定。
End-to-end delivery of an immersive AR geo-targeting campaign for Anker's Singapore launch. Landmark-integrated 3D product visualization (Jewel Changi Airport) merged with gamified mechanics — portals, holographic reveals, reward vouchers — driving awareness and digital-to-physical conversion.
主导安克新加坡市场进入的沉浸式 AR 地理定向活动全链路交付。将地标融合 3D 产品可视化(星耀樟宜机场)与游戏化互动——AR 传送门、全息揭幕、奖励券码——结合,驱动品牌认知与线上线下转化。
Designed and executed YSL Beauté's 11.11 campaign — coordinating full-SKU product content, simultaneous multi-market rollout (China + Europe), and brand-aligned visual asset delivery, while preserving luxury premium positioning throughout.
为圣罗兰美妆双 11 大促规划并执行全链路营销——统筹全 SKU 产品内容生产、中欧双市场同步投放与品牌视觉资产交付,全程维持奢侈品高端调性。
Built an integrated WeChat Mini Program + website CMS for Ulysse Nardin — enabling modular catalogue management, backend product and store admin, rich-media fast loading, and one-click social content export across all touchpoints.
为雅典表搭建微信小程序与官网一体化内容管理系统——实现模块化产品目录管理、后台商品与门店管理、富媒体快速加载,以及一键社媒内容导出全链路覆盖。