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Digital Solutions Portfolio 数字化解决方案作品集

Jackie Hu

胡佳琪

Digital Solutions Strategist

数字化解决方案策略专家

I build digital experiences that convert — AR/3D commerce, WeChat CRM funnels and O2O activations for Fortune 500 brands. Every project here ends in a measurable business outcome, not just an experience.

我做的是"能转化"的数字化体验——为世界500强品牌交付 AR/3D 电商、微信 CRM 漏斗与 O2O 活动。这里的每个项目都以可量化的商业结果收尾,而不止于体验本身。

0+
Years Exp.
年从业经验
F500
Client Tier
世界500强
0
Languages
掌握语言
About关于我

Strategy meets Execution. 战略到落地,结果为先

I bridge digital innovation and business ROI. Working with leading global brands across consumer industries, I manage the full solution lifecycle — pre-sales scoping, strategy formulation, hands-on implementation — converting one-off projects into long-term profitable partnerships.

我专注于打通数字化创新与商业ROI的通路。服务多个消费行业的全球头部品牌,主导数字化解决方案全生命周期——从售前规划、策略制定到执行落地,将单次项目转化为长期可盈利合作。

Fluent in China's full digital ecosystem, I design every touchpoint around one question: where does the conversion happen? From social discovery to e-commerce checkout to private-domain CRM, each experience I ship is wired into a trackable funnel — scoped in pre-sales, specced for engineering, validated through UAT, and measured on dashboards against commercial KPIs.

深度熟悉中国全链路数字生态,我设计每个触点时只围绕一个问题:转化发生在哪里?从社交种草、电商成交到私域 CRM 沉淀,我交付的每个体验都接入可追踪的转化漏斗——售前定范围、需求转规格、UAT 验收上线、数据看板对照商业 KPI 度量效果。

China Platform Ecosystem
中国数字平台生态覆盖
Content Social Commerce 内容型社交电商平台
小红书 / RED 抖音 / Douyin 微博 / Weibo WeChat
Integrated E-commerce Marketplaces 货架型综合电商平台
天猫 / Tmall 淘宝 / Taobao 京东 / JD.com
Capability Stack 核心能力栈
AR / AI Solutions Pre-Sales & Solution Design售前方案设计 SCRM / CRM O2O Funnel DesignO2O 漏斗设计 UAT & Vendor ManagementUAT 与供应商管理 Martech KOL / KOC Strategy Data Dashboards & KPI数据看板与 KPI Live Commerce
Languages
语言能力
中文
Native 母语
English
Advanced 高级
Français
Convers. 日常交流
Location
Shanghai, China
Selected Work精选案例

Projects that moved the needle. 真实落地,数据说话

Kering Pavilion at CIIE 2025
Kering · 开云集团
AR Gamification · CIIE 2025
01 / 05 · Luxury · Exhibition
01 / 05 · 奢侈品 · 国家级展会

Kering Pavilion at CIIE 2025 — AR Treasure Hunt 2025 进博会开云馆 · AR 寻宝互动体验

For Kering's 7th consecutive CIIE appearance, delivered the pavilion's interactive digital layer: an AR treasure-hunt game guiding visitors through 10+ Houses — Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen and more — plus gesture-triggered personalized videos with one-tap sharing to WeChat.

开云集团连续第七年参展进博会,我们交付了展馆的互动数字层:"AR 寻宝地图"游戏引导观众穿行 Gucci、Saint Laurent、Bottega Veneta、Balenciaga、McQueen 等 10+ 品牌空间完成探索任务;互动触控板轻滑即生成个性化视频、一键分享至微信

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Conversion logic built into the experience: every AR interaction ends in a shareable, trackable WeChat touchpoint — expo foot traffic converted into owned social reach and private-domain assets, not just dwell time. 转化逻辑内嵌于体验:每次 AR 互动都以可分享、可追踪的微信触点收尾——把展会公域客流沉淀为品牌自有传播与私域资产,而非止步于"停留时长"。
0+
Houses in
One Journey
品牌空间
一线串联
1-Tap
Share
一键
分享
To WeChat
直达微信
Expo →
Private
公域 →
私域
Traffic Conversion
客流沉淀
AR Gamification WeChat Integration Private Domain Luxury Experience
WATCH FIT 5 · drag to rotate — live production build WATCH FIT 5 · 拖动旋转——线上真实交付版本
Huawei · 华为
3D Interactive Web
● Live 3D
02 / 05 · Consumer Tech
02 / 05 · 消费科技

Global 3D Interactive Product Experiences 华为全球官网 3D 互动产品页

Delivered web-based interactive 3D product experiences for Huawei's global consumer sites — Mate 80 Pro, FreeClip 2 and WATCH FIT 5 — embedded at the point of purchase on official commerce pages across international markets. Owned the requirements-to-launch pipeline: specs, engineering and vendor alignment through UAT, and multi-market rollout.

为华为全球消费者官网交付 3D 互动网页——覆盖 Mate 80 Pro、FreeClip 2、WATCH FIT 5 多条产品线,直接嵌入各国官网商城购买页的成交环节。端到端负责从需求到上线:规格文档、工程与供应商协同 UAT、多市场发布。

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The 3D window in this card is the actual production deliverable, streamed live from the official deployment — not a mockup. 卡片中的 3D 窗口即为线上生产环境的真实交付物,直连官方部署——不是演示稿。
0
Product Lines
Delivered
产品线交付
Global
Rollout
全球
多市场
Multi-market Sites
多国官网上线
In-Page
3D
官网
内嵌
Commerce Embedded
购买页集成
WebGL 3D Product Visualization E-commerce Global Rollout
M&M's Disneytown Flagship Opening, Shanghai
Mars · M&M's 玛氏
WebAR · O2O Retail
03 / 05 · FMCG Retail
03 / 05 · 快消零售

M&M's Disneytown Flagship — WebAR O2O Funnel M&M's 迪士尼小镇旗舰店 · WebAR O2O 转化漏斗

For the launch of the world's first M&M's AR interactive experience store — the opening that made Shanghai the brand's only "dual-store city" — delivered an interactive WebAR game and in-store installation wired into an O2O acquisition funnel: play → scan → member registration → CRM asset. Data dashboards tracked every step against commercial KPIs.

全球首家 M&M's 品牌 AR 互动体验门店在迪士尼小镇启幕,上海由此成为品牌全球唯一"双店城市"。交付互动 WebAR 游戏与门店装置,并接入 O2O 获客漏斗:游戏互动 → 扫码 → 会员注册 → 沉淀为品牌 CRM 资产;数据看板全程对照商业 KPI 追踪每一步转化。

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Retail entertainment engineered as an acquisition channel — a 2-minute average session converted foot traffic into first-party member data the brand owns and can re-market to. 把零售娱乐设计成获客渠道——平均 2 分钟的互动停留,将线下客流转化为品牌自有的一方会员数据,可持续复购触达。
0min分钟
Avg. Session
Duration
平均互动
停留时长
O2O →
CRM
O2O →
会员
Acquisition Funnel
获客漏斗
Only
Dual-City
唯一
双店城市
Global First
全球首例
WebAR O2O Funnel CRM Acquisition Retail Activation
Anker · 安克
AR Brand Campaign
● Live Demo
04 / 05 · Consumer Electronics
04 / 05 · 消费电子

AR Brand Activation — Singapore AR 品牌激活 — 新加坡国际市场

End-to-end delivery of an immersive AR geo-targeting campaign for Anker's Singapore launch. Landmark-integrated 3D product visualization (Jewel Changi Airport) merged with gamified mechanics — portals, holographic reveals, reward vouchers — driving awareness and digital-to-physical conversion.

主导安克新加坡市场进入的沉浸式 AR 地理定向活动全链路交付。将地标融合 3D 产品可视化(星耀樟宜机场)与游戏化互动——AR 传送门、全息揭幕、奖励券码——结合,驱动品牌认知与线上线下转化。

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Cross-border activation beyond China — reward-voucher mechanics built a measurable digital-to-store redemption funnel, turning Singapore landmarks into conversion touchpoints, not just brand moments. 跨境市场激活——奖励券码机制构建了可度量的"线上互动→到店核销"转化漏斗,让新加坡地标成为转化触点,而不止是品牌曝光。
Intl
Launch
国际
市场
Singapore Entry
新加坡落地
Landmark
AR
地标级
AR
Geo-targeted
地理定向
D2P
Digital-to-Physical
线上线下闭环
Geo-targeting 3D Visualization International
Ulysse Nardin · 雅典表
Content System
● Live Demo
05 / 05 · Luxury Watch
05 / 05 · 奢侈腕表

WeChat MP + Website Content System 微信小程序 + 官网内容管理系统

Built an integrated WeChat Mini Program + website CMS for Ulysse Nardin — enabling modular catalogue management, backend product and store admin, rich-media fast loading, and one-click social content export across all touchpoints.

为雅典表搭建微信小程序与官网一体化内容管理系统——实现模块化产品目录管理、后台商品与门店管理、富媒体快速加载,以及一键社媒内容导出全链路覆盖。

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Content operations engineered for commerce: one-click social export cut production cycles and kept the WeChat private-domain funnel continuously fed — infrastructure that converts, not just publishes. 面向成交的内容运营基础设施:一键社媒导出压缩内容生产周期,让微信私域漏斗持续获得内容供给——不止发布,更为转化服务。
WeChat
+Web
小程序
+官网
Dual Platform
双平台
1-Click
Export
一键
导出
Social Ready
社媒即用
Modular
CMS
模块化
系统
Product+Store
商品+门店
WeChat MP Content-to-Commerce CMS Luxury Watch