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Digital Solutions Portfolio 数字化解决方案作品集

Jackie Hu

胡佳琪

Digital Solutions Strategist

数字化解决方案策略专家

4+ years delivering measurable outcomes for Fortune 500 brands — from AR flagship activations to multi-channel SCRM — across luxury, FMCG and automotive.

4年以上世界500强服务经验,从AR旗舰店激活到全渠道SCRM策略落地,横跨奢侈品、快消品与汽车赛道。

0+
Years Exp.
年从业经验
F500
Client Tier
世界500强
0
Languages
掌握语言
About关于我

Strategy meets Execution. 战略到落地,结果为先

I bridge digital innovation and business ROI. Across luxury, FMCG and automotive, I manage the full solution lifecycle — pre-sales scoping, strategy formulation, hands-on implementation — converting one-off projects into long-term profitable partnerships.

我专注于打通数字化创新与商业ROI的通路。横跨奢侈品、快消品与汽车赛道,主导数字化解决方案全生命周期——从售前规划、策略制定到执行落地,将单次项目转化为长期可盈利合作。

Fluent in China's full digital ecosystem, I architect strategies spanning the entire consumer funnel — from content discovery on social platforms through to conversion on e-commerce marketplaces.

深度熟悉中国全链路数字生态,擅长搭建覆盖完整消费漏斗的策略体系——从内容型社交平台种草到货架型电商平台转化。

China Platform Ecosystem
中国数字平台生态覆盖
Content Social Commerce 内容型社交电商平台
小红书 / RED 抖音 / Douyin 微博 / Weibo WeChat
Integrated E-commerce Marketplaces 货架型综合电商平台
天猫 / Tmall 淘宝 / Taobao 京东 / JD.com
Capability Stack 核心能力栈
AR / AI Solutions SCRM Martech KOL / KOC Strategy Performance Analytics效果分析 Live Commerce
Languages
语言能力
中文
Native 母语
English
Advanced 高级
Français
Convers. 日常交流
Location
Shanghai, China
Selected Work精选案例

Projects that moved the needle. 真实落地,数据说话

Kering AR Ecosystem
Kering · 开云集团
AR Omnichannel
01 / 04 · Luxury Retail
01 / 04 · 奢侈品零售

Multi-Brand AR Flagship Activation 多品牌 AR 旗舰店激活系统

Architected an AR omnichannel ecosystem for Kering's flagship launch, unifying 5+ luxury sub-brands (Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Qeelin) into a single AR navigation and virtual try-on system, with embedded behavioural tracking tied to lead-gen KPIs.

为开云集团旗舰店打造 AR 全渠道体验生态,将古驰、圣罗兰、宝缇嘉、巴黎世家及麒麟 5 大品牌整合进统一的 AR 导览与虚拟试穿系统,并嵌入行为追踪与 KPI 绑定。

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Solution was successfully replicated across the Kering portfolio — a one-time flagship activation turned into group-wide scalable digital infrastructure. 方案成功被开云旗下多个品牌复用——一次性旗舰活动转化为可扩展的集团级数字化基础设施。
0+
Brands
Unified
品牌整合
Group
Replicated
集团
复用
Portfolio Adoption
跨品牌推广
0%
Return Rate
Challenged
行业退货率
痛点应对
AR Navigation Virtual Try-On Luxury Behavioural Tracking
Anker · 安克
AR Brand Campaign
● Live Demo
02 / 04 · Consumer Electronics
02 / 04 · 消费电子

AR Brand Activation — Singapore AR 品牌激活 — 新加坡国际市场

End-to-end delivery of an immersive AR geo-targeting campaign for Anker's Singapore launch. Landmark-integrated 3D product visualization (Jewel Changi Airport) merged with gamified mechanics — portals, holographic reveals, reward vouchers — driving awareness and digital-to-physical conversion.

主导安克新加坡市场进入的沉浸式 AR 地理定向活动全链路交付。将地标融合 3D 产品可视化(星耀樟宜机场)与游戏化互动——AR 传送门、全息揭幕、奖励券码——结合,驱动品牌认知与线上线下转化。

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Cross-border activation beyond China — turning Singapore landmarks into interactive AR brand touchpoints, proving international execution capability. 跨境市场激活,将新加坡地标转化为互动 AR 品牌触点,展现面向国际市场的交付执行能力。
Intl
Launch
国际
市场
Singapore Entry
新加坡落地
Landmark
AR
地标级
AR
Geo-targeted
地理定向
D2P
Digital-to-Physical
线上线下闭环
Geo-targeting 3D Visualization International
YSL 11.11 Campaign
YSL Beauté · 圣罗兰美妆
Full-Funnel Campaign
03 / 04 · Luxury FMCG
03 / 04 · 奢侈快消

11.11 Full-Funnel Digital Campaign 双 11 全链路数字营销战役

Designed and executed YSL Beauté's 11.11 campaign — coordinating full-SKU product content, simultaneous multi-market rollout (China + Europe), and brand-aligned visual asset delivery, while preserving luxury premium positioning throughout.

为圣罗兰美妆双 11 大促规划并执行全链路营销——统筹全 SKU 产品内容生产、中欧双市场同步投放与品牌视觉资产交付,全程维持奢侈品高端调性。

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Drove a 30% promotional conversion rate across the full catalogue while managing dual-market (CN + EU) execution — a core demonstration of HQ–market alignment expertise. 全目录实现 30% 促销转化率,同步协调中欧双市场执行,是总部与市场端协同对齐能力的核心体现。
0%
Promo Conv.
Rate
促销转化率
CN+EU
Dual-market
Execution
双市场
联动
Full
SKU
全品类
Content Coverage
内容全覆盖
11.11 Luxury Beauté Multi-market
Ulysse Nardin · 雅典表
Content System
● Live Demo
04 / 04 · Luxury Watch
04 / 04 · 奢侈腕表

WeChat MP + Website Content System 微信小程序 + 官网内容管理系统

Built an integrated WeChat Mini Program + website CMS for Ulysse Nardin — enabling modular catalogue management, backend product and store admin, rich-media fast loading, and one-click social content export across all touchpoints.

为雅典表搭建微信小程序与官网一体化内容管理系统——实现模块化产品目录管理、后台商品与门店管理、富媒体快速加载,以及一键社媒内容导出全链路覆盖。

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One-click social content export directly cut production time, keeping content fresh across WeChat, Weibo and all channels. 一键社媒内容导出直接压缩生产周期,助力团队在微信、微博等各平台保持内容持续更新。
WeChat
+Web
小程序
+官网
Dual Platform
双平台
1-Click
Export
一键
导出
Social Ready
社媒即用
Modular
CMS
模块化
系统
Product+Store
商品+门店
WeChat MP CMS Luxury Watch
Career职业经历

Experience & Education 工作经历与教育背景

Work Experience
工作经历
Jul 2025 – Present
2025年7月 — 至今
Digital Solutions Project Manager
数字化解决方案项目经理
Kivisense · AR Visualization · Shanghai
Spearhead AR/AI strategies for Fortune 500 luxury and consumer electronics clients. Convert immersive tech into measurable omnichannel outcomes, modularizing bespoke solutions for margin growth.
主导世界500强奢侈品及消费电子客户 AR/AI 策略,将沉浸式技术转化为可量化全渠道成果,同步将定制方案模块化以提升利润率。
Apr 2024 – May 2025
Digital Strategy Consultant
数字化战略顾问
Dekuple · Listed French Consulting · Shanghai
Formulated SCRM strategies for global brands, bridging HQ–market friction. Managed multi-million digital programmes under the AIPL model, optimising conversions through data evaluation.
为全球品牌制定 SCRM 策略,消弭总部与市场执行摩擦。在 AIPL 模型下管理千万级数字化项目,持续通过数据评估优化转化效果。
Jun 2020 – Jul 2022
Digital Market Strategist
数字化市场策略师
ICONA Design Group · Premium Industrial Design · Shanghai
Applied design thinking to map customer journeys for premium automotive clients, translating consumer insights into China-market product strategy and brand positioning.
运用设计思维为高端汽车客户绘制用户旅程,将消费者洞察转化为面向中国市场的产品策略与品牌本土化定位。
Education
教育背景
2022 – 2024
MSc International Business Strategy
国际商业战略理学硕士
ESSEC Business School · Paris, France
Digital Transformation · Strategic Consulting · Design Thinking
数字化转型 · 战略咨询 · 设计思维
2015 – 2019
Bachelor of Media & Communication
传播学学士
Jiangxi Normal University · Nanchang
江西师范大学 · 南昌
Marketing Analytics · Strategic Communication
营销分析 · 战略传播
Strategy
SCRM · AIPL · Omnichannel · Design Thinking
SCRM · AIPL · 全渠道 · 设计思维
Tech
AR / AI · Martech · WeChat · CMS
AR/AI · 营销技术 · 微信生态 · CMS
Commerce
Social Commerce · KOL/KOC · Live · 11.11
社交电商 · KOL/KOC · 直播 · 双11
Market
China · APAC · EU · Luxury · FMCG
中国 · 亚太 · 欧洲 · 奢侈品 · 快消